What aspect does sentiment analysis primarily focus on?

Sentiment analysis primarily focuses on the emotional tone expressed in text. This technique is used to determine whether the sentiment behind a piece of text is positive, negative, or neutral. By analyzing the choice of words, phrases, and overall context, sentiment analysis allows systems to gauge the emotions conveyed, which can be particularly useful in applications such as social media monitoring, customer feedback analysis, and market research.

Understanding the emotional tone helps organizations make informed decisions based on how users feel about products, services, or topics. This capability is essential in various fields, including marketing and public relations, where gauging public sentiment can directly impact strategy and outcomes.